Jay Leno is No. 1 in ratings for late night comedy among the networks for his time slot and in the key 18-49 demographic.
Presumably, NBC feels that it will hold the No. 1 ratings for late night comedy with Fallon.
Maybe yes; but, maybe no!
2014 is the year for mid-term elections.
There will be a firefight in this nation by Democrats and Republicans in the elections for members of Congress to control the Senate and the House.
Voter turnout could be unusually high because of the hundreds of millions in campaign advertising dollars flooding the airwaves, and what can expected to be increased competition for Senate and House seats by women, blacks, Hispanics and other minorities, groups neglected by the GOP in 2012.
Indeed, should Democrats take control of the Senate and House in 2014, it is almost a certainty that Hilary Clinton will run as the Democratic candidate for President in 2016. A Clinton candidacy will spike political activism and turnout especially among women.
Jay Leno has been one of the leading late night comics for every Presidential and mid-term election since he took over “The Tonight Show” from Johnny Carson in 1992. And to the extent that comedians have influenced voters and the outcome of elections, Leno has been at the top.
But, on the brink of the 2014 mid-term elections, one of the most important elections in history, NBC decides to replace time tested and proven Leno with the new face of Fallon?
Talk about bad political timing!
Suppose the FOX Network decides to pick up Leno for an 11:35 p.m. comedy show?
If Leno holds on to much of his viewership, he could tank both Fallon and Kimmel in the ratings.
More interestingly, he also could draw a new base of politically active viewers to FOX, viewers in that key 18-49 demographic who are likely to vote and affect political outcomes in 2014 and 2016.
Talk about ironies, the joke could end up being on NBC!
- Leno to leave NBC’s ‘Tonight Show’ next spring; Jimmy Fallon to replace him (heraldtimesonline.com)
- Jimmy Fallon To Replace Jay Leno On ‘Tonight’ Show (foxcharlotte.com)
- NBC confirms Jimmy Fallon will replace Jay Leno in 2014 (latimes.com)
- It’s Official: Jimmy Fallon to Replace Jay Leno as Tonight Show Host in Spring 2014 (tvline.com)
- Jimmy Fallon replacing Jay Leno on ‘Tonight Show’ in spring 2014 (theclicker.today.com)