Fallon replaces Leno in 2014? Talk about bad political timing!

 

Jay Leno is No. 1 in ratings for late night comedy among the networks for his time slot and in the key 18-49 demographic.

NBC apparently perceives a threat to its late night ratings from Jimmy Kimmel, the younger 45 year old comedian who does late night comedy on ABC in the 11:35 p.m. slot. Leno is 62.

So in the Spring of 2014, Jimmy Fallon, 38, moves from his 12:35 a.m. perch on “Late Night” to take over “The Tonight Show” from Leno.

Presumably, NBC feels that it will hold the No. 1 ratings for late night comedy with Fallon.

Maybe yes; but, maybe no!

2014 is the year for mid-term elections.

There will be a firefight in this nation by Democrats and Republicans in the elections for members of Congress to control the Senate and the House.

Voter turnout could be unusually high because of the hundreds of millions in campaign advertising dollars flooding the airwaves, and what can expected to be increased competition for Senate and House seats by women, blacks, Hispanics and other minorities, groups neglected by the GOP in 2012.

Indeed, should Democrats take control of the Senate and House in 2014, it is almost a certainty that Hilary Clinton will run as the Democratic candidate for President in 2016. A Clinton candidacy will spike political activism and turnout especially among women.

Jay Leno has been one of the leading late night comics for every Presidential and mid-term election since he took over “The Tonight Show” from Johnny Carson in 1992. And to the extent that comedians have influenced voters and the outcome of elections, Leno has been at the top.

But, on the brink of the 2014 mid-term elections, one of the most important elections in history, NBC decides to replace time tested and proven Leno with the new face of Fallon?

Talk about bad political timing!

Suppose the FOX Network decides to pick up Leno for an 11:35 p.m. comedy show?

If Leno holds on to much of his viewership, he could tank both Fallon and Kimmel in the ratings.

More interestingly, he also could draw a new base of politically active viewers to FOX, viewers in that key 18-49 demographic who are likely to vote and affect political outcomes in 2014 and 2016.

Talk about ironies, the joke could end up being on NBC!

How the GOP and conservative media blew it on the fiscal cliff crisis

We need to get this to the Fiscal Cliff! What ...

We need to get this to the Fiscal Cliff! What could go wrong? (Photo credit: DonkeyHotey)

The deal as it is on the fiscal cliff, approved by the Senate on January 1, 2013 and likely to be approved by the House, was inevitable.

A strategist with a keen sense of how to play into the momentum generated by mainstream media on major policy issues could see the deal coming and plan accordingly.

President Barack Obama deftly played into the momentum.

Republican politicians, commentators and other antagonists did not.

And, until the GOP and conservative commentators master the communications game of playing into mainstream media momentum instead of being critics of the intentions of Democrats and mainstream media, they will not be able to significantly influence major policy outcomes.

Typical of the angst of the GOP about the position of President Obama on the fiscal cliff crisis is the post by Joel B. Pollak, in breitbart.com entitled: “Media Must Share Blame for Fiscal Cliff Crisis,” in which he argued the following conservative position:

As Americans ponder how our politicians could have allowed “fiscal cliff” negotiations to drag on into the final day, it is clear that the mainstream media shares a significant part of the blame. There is no way that the impasse could have lasted this long if President Barack Obama felt a sense of responsibility to lead his government and his party–but instead he is able to enjoy the role of critic and spectator, thanks to media indulgence.

The media’s utter failure to hold President Obama to account was exemplified today on National Public Radio’s Morning Edition in a report by Steve Inskeep and Scott Horsley. After the hosts mocked Congress for having “left another crisis to the last minute,” they discussed, without criticism, how Obama “doesn’t sound that worried” about going over the cliff. Likewise, the New York Daily News wrote: “Congress created the fiscal cliff.”

READ MORE: LINK:  http://www.breitbart.com/Big-Journalism/2012/12/31/Media-Must-Share-Blame-for-Fiscal-Cliff-Crisis

It was not, as Pollak argued, media indulgence.

It was classic media agenda setting.

There is a fundamental reality regarding the influence of mass media in setting the agenda and influencing the direction of major policy issues. It was expressed by Professor Maxwell McCombs, 40 years ago in a scholarly article published in 1972, essentially as follows:

In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. * * * [T]he mass media may well determine the important issues—that is, the media may set the “agenda.”

IN OUR DAY, more than ever before, [politicians] go before the peo­ple through the mass media rather than in person. The informa­tion in the mass media becomes the only contact many have with politics. The pledges, promises, and rhetoric encapsulated in news stories, columns, and editorials constitute much of the information upon which a voting decision has to be made. Most of what people know comes to them “second” or “third” hand from the mass media or from other people.

READ MORE: “The Agenda Setting Function of Mass Media,” LINK: http://www.soc.unitn.it/sus/membri_del_dipartimento/pagine_personali/delgrosso/personali/articoli%5Cagendasettingtotal.htm

In the debate regarding the fiscal cliff crisis, mainstream media did not indulge any party, any politicians or any biases. It simply read the election results, and framed its content accordingly.

A majority of American voters reelected President Obama. In doing so, they accepted the President’s vision that in order to address the fiscal crisis, revenues had to be raised by increasing taxes on the wealthy.

Of course, the GOP opposed that vision, and opposed the President’s position on policy.

But, none of that was even remotely relevant to how mainstream media framed the issues and the talking points of the debate in its coverage, analysis and coverage of the fiscal cliff crisis. That content started the momentum, set the agenda and for all practical purposes influenced and even dictated the outcome.

Instead of attacking the President and the content of mainstream media coverage, conservative media should have directed its efforts to dissecting the issues and framing well written and persuasive content to cut into or slow down the momentum, and to give GOP politicians salient talking points that may have influenced policy outcomes instead of just making noise.

By spending time producing rhetoric instead of  salient content, conservative media did no more than to allow conservatives to be swept under the waves of mainstream media momentum, and to be shut down in the policy debate and the resulting fiscal cliff deal.

So for good of for naught, the deal on the fiscal cliff crises for all practical purposes is done.

On the fiscal cliff crisis, history will reflect that the GOP blew it, and that conservative media blew it.

Maybe the GOP will get its act together in enough time to make a difference in the policy debate on the next major policy issue and emerging fiscal crisis concerning the debt ceiling.

 

Election 2012 lessons for effective political media and campaign ads

Joe Biden und Barack Obama in Springfield, Ill...

Joe Biden and Barack Obama in Springfield, Illinois, right after Biden was formerly introduced by Obama as his running mate (Photo credit: Wikipedia)

 

There were significant lessons learned from Election 2012 for effective political media and campaign ads.

JIM MESSINA WON BIG FOR OBAMA

In the words of a winner, Jim Messina, manager of the Obama Biden campaign:

A decade ago, the average voter got most of their information from the  evening news, Messina said. Now, the average voter gets their news from 15  different sources, he said.

Like the individually targeted fundraising appeals, the Dashboard system also  allowed them to generate tailored voter appeals.

The campaign shifted some of its resources to online advertising, an arena  that provided more targets and a wealth of specific users.

“Television is still the dominant media, but I think online will catch up  very quickly,” Messina said. “I think it already is for young voters out there.  The next presidential, whoever has my job the next time, is going to have to  decide what percentage you spend online.”

The shift to online was even more dramatic between 2008 and 2012, Messina  said. On Election Day in 2008, the Obama campaign sent out one tweet on the  social networking site Twitter.

In 2012, the campaign not only had a Twitter team but also had a Facebook and  Tumblr, as well as additional online social media presence.

Read More: http://www.politico.com/news/stories/1112/84103_Page2.html#ixzz2CsND38b0

SOCIAL MEDIA EXPLOSION

As noted by David Zurawik, baltimoresun.com, the explosive growth and use of social media in Election 2012 was indeed staggering:

Tuesday night’s election generated a record-setting political conversation of 28.5 million social media comments, according to Bluefin Labs.

The previous high was 12.2 million social media comments made in connection with the second presidential debate, according to the Boston-based firm that specializes in social-media metrics.

The first debate drew 11.2 million comments

Read More: http://www.baltimoresun.com/entertainment/tv/z-on-tv-blog/bal-social-media-comments-election-night-bluefin-20121107,0,2827252.story

GOING FORWARD

The landscape for effective political media and campaign ads is ever changing.

It poses major challenges for candidates, political campaigns and their strategists in future elections.

Obama can do better at State Department than Susan Rice

Susan Rice, US Ambassador to the UN.

Susan Rice, US Ambassador to the UN. (Photo credit: Wikipedia)

 

 

 

 

 

That’s the conclusion of opinion writer Dana Milbank, washingtonpost.com, after pointing to specific instances of policy clashes and other flaps Ambassador Rice has had in her career. http://www.washingtonpost.com/opinions/dana-milbank-susan-rices-tarnished-resume/2012/11/16/55ec3382-3012-11e2-a30e-5ca76eeec857_story.html?hpid=z6

Those flaps probably would diminish the notion that some of the opposition to her is sexist and racist.

But, Robert Kagan, washingtonpost.com, makes the salient argument in her favor (quote):

It seems a big reach to suggest that Susan Rice, of all people, should be barred from another job in the Obama administration because of what happened in Benghazi.

With so many potential crises staring us in the face in 2013, the country doesn’t need a nasty fight over who said what when or a brutal confirmation battle that may result in a new secretary of state wounded from the start by a partisan Senate vote. It’s hard to see what national interest would be served by such a spectacle at a time when many around the world wonder whether the United States can get its act together.

READ MORE: “Scapegoating Susan Rice does U. S. no good,” LINK: http://www.washingtonpost.com/opinions/robert-kagan-scapegoating-susan-rice-does-america-no-good/2012/11/16/dfc00224-300c-11e2-a30e-5ca76eeec857_story.html?tid=pm_opinions_pop

Kagan nails it.

With the impending fiscal cliff and other big problems challenging the nation, and in view of her qualifications for the appointment, Republicans need to fold the tent on opposing Ambassador Rice’s nomination for Secretary of State and move on.

Will conservative media seek to empower the individual American, whatever the color, gender or ethnicity?

One of the unexpected outcomes of President Barack Obama’s election victory, which was reasonably predictable, is that conservative media is in turmoil.

That level of divergence could imperil the effectiveness of conservative opinion during the next series of critical news cycles when media will influence public opinion and the shape of policies addressing the fiscal cliff.

CONSERVATIVE MEDIA DIVIDED

POLTICO.COM  in a post by Dylan Byers surveys the divergent views of conservatives on how right leaning media cost the GOP the Presidential Election. READ MORE: “Media fight on the right over GOP,” LINK: http://www.politico.com/news/stories/1112/83679.html

HUCKABEE’S MESSAGE

Whatever conservative media did or failed to do, Mike Huckabee has delivered the salient message conservatives need to dwell on going forward:

“Our problem isn’t the product, it’s the box we put it in. Our message should not be ‘tailored’ to a specific demographic group, but presented to empower the individual American, whatever the color, gender or ethnicity.”

Read more: http://www.politico.com/news/stories/1112/83679_Page4.html#ixzz2BvucjiWM

LEANING FORWARD

Does conservative media have the will to lean forward?

Will conservative media adopt Mike Huckabee’s admonition, and seek  to empower the individual American, whatever the color, gender or ethnicity?

Media & Politics Weekend 09-29-12

MJB’S Online Weekend Politics Roundtable

10 Points & Questions for Comments

1. DAVID LETTERMANinsists he’s independent, wants Romney on show 

MJB: Is a talk host ever perceived to be independent?

2. PRESIDENTIAL DEBATESstrategists push Romney to deliver ‘knockout’

MJB: Is that daydreaming?

3. DAVID FRUM: can sanctions peacefully stop Iran from getting the bomb?

MJB: In our opinion: NO! What’s yours?

4. RACHEL MADDOWRomney campaign puts the ‘mess’ in messaging

MJB: How can Romney pivot out of the mess?

5. SUPREME COURT TERM:  focus shifts to civil, gay rights

MJB: Will Chief Justice Roberts save gay rights, affirmative action and voting rights?

6. GWEN IFILL:  five myths about presidential debates

MJB: Could Mitt Romney pull an upset-if so, how?

7. TOM FRIEDMAN: ” Voters will have to go with their gut about which guy [Obama or Romney] has the best gut feel for navigating this world.”

MJB: What does your gut say?

8. WESLEY PRUDEN: the great media slide continues

MJB: For political coverage, do you put more trust in the political content of blogs, social media and YouTube videos than you do in the political coverage by mainstream media?

9. LIFE: decide that you want it more than you are afraid of it!

MJB: Does Mitt Romney really want the Presidency, or is he afraid of it?

10. FAITH: most of us will get to that dreaded point in life when things become meaningless

MJB: Is the Presidential election meaningless to you?

Get into the conversations, and comment!!!

Related articles around the web

ELECTION 2012: Is Romney Getting Buried in “A Devastating Opinion Storm” Generated by YouTube Views of New Media?

Hugh Hewitt, a lawyer, blogger, political pundit and commentator is not convinced by polls showing that President Barack Obama is leading Governor Mitt Romney. In his popular Blog, Hewitt slammed the polls, and then exclaimed:

So with 40 days to go until the decision is in, that’s the playing field: A tied race, with enthusiasm on the GOP side but grim self-interest propping up a disconnected president while the world burns, the domestic economy crumbles, and elite media and select pollsters cheer the emperor they love and on whom they depend for treats.

Interesting. Frightening, but interesting.

LINK: http://www.hughhewitt.com/blog/g/bbda2e0c-ca90-43f2-8473-5458a8af7d69

But, in his best-selling book: BLOG-Understanding the Information Reformation That’s Changing Your Word, AMAZON.COM LINK: http://www.amazon.com/Blog-Understanding-Information-Reformation-Changing/dp/078521187X , in which he writes extensively about new media and the impact of blogging on the coverage of politics by mainstream media, Hewitt expresses a salient and powerful notion: “the impact of a devastating opinion storm generated by a blog swarm,” and how the generation of that opinion storm in new media can push or even trump mainstream political media coverage.

Can the aggregation of YouTube views have the same force as a blog swarm? In other words, are there certain trends in those views which can generate “a devastating opinion storm?”

The recently compilation of the YouTube viewing data of the  videonclips from the Presidential campaigns certainly suggest the possibility.

Charlie Warzel, adweek.com, writes as follows:

The 2012 conventions have been arguably the most important political moment thus far in the campaign and according to a study from the Pew center for excellence in journalism, Democrats enjoyed a hearty advantage in terms of exposure on platforms like YouTube. The results, which tracked total numbers of YouTube views from date of publish until September 24th, illustrate that Clint Eastwood’s empty chair performance well-overshadowed Mitt Romney’s big moment last August, pulling in 3.2 million views to Romney’s 1.05 million.

xx xx xx

[W]hat the numbers do help illustrate, however, is that the Romney camp has had serious difficulties capitalizing on a crucial moment of visibility for the candidate. YouTube may be one element of the vote, but as the views were compiled over a month, it is indicative of the limited exposure that Romney is generating online. In a time where the Republican nominee needs to familiarize as many voters with his ‘brand’ as he can, he seems to be falling short, digitally at least.

SOURCE: LINK: Read More: Click: http://www.adweek.com/news/technology/clint-rocks-mitt-democrats-dominate-youtube-convention-wars-144068

 

The Pew Research Center provided the following data:

The higher interest in Obama and the Democrats in social media is also reflected in the viewership of videos since the two conventions. For instance, through September 21, 2012, Obama’s acceptance speech on various YouTube channels has been viewed nearly five times as often as Romney’s (4.9 million to 1.1 million). And contrary to what some observers might speculate, Obama’s speech has also been viewed more than former President Bill Clinton’s address to the nation, though that speech, in various forms, has been viewed on YouTube nearly four times as often as Romney (3.9 million times to Romney’s 1.1 million). The same pattern can be seen in the numbers as they relate to the wives of the candidates. Michelle Obama’s speech has been viewed 3.2 million times, about five times as often as the one delivered by Ann Romney (563,000).

Pew Research Chart

SOURCE: LINK: Read More: Click: http://www.journalism.org/commentary_backgrounder/how_social_and_traditional_media_differ_their_treatment_conventions_and_beyo

WHAT DO YOU THINK?

COULD THIS NEW MEDIA DATA GENERATE “A DEVASTATING OPINION STORM” THAT WILL BURY ROMNEY? 

Related articles

ROMNEY: Was Mitt Romney’s “Meet The Press” interview a sign of defeat?

Mitt Romney, former governor of Massachusetts,...

Mitt Romney, former governor of Massachusetts, US presidential candidate. (Photo credit: Wikipedia)

One would think that Mitt Romney would take advantage of his “Meet The Press” interview on 09-09-12 to articulate a clear agenda loaded with specifics. That did not happen.

Instead, it appeared that Governor Romney was changing course midstream.

Look for yourself: NBC NEWS-MEET THE PRESS

MTP is the Sunday TV talk show which is a leader in public affairs media. When Presidential candidates appear on the show, people watch and listen. An MTP interview influences the opinions of millions of viewers. It can affect the outcome for the voting in the November 6, 2012 Presidential General Election.

Remarkably, Romney stated that Clinton’s speech at the Democratic National Convention ”elevated” the Convention. Is the implication that Clinton’s speech diminished the speechmaking at Republican National Convention?

Likewise, Romney expressed his dissatisfaction with sequestration, the policy initiative which triggers automatic reductions in defense spending beginning January 1st. When host David Gregory reminded Romney that sequestration had broad bi-partisan support, he was adamant when he reiterated his position that the policy was wrong, and that GOP members of Congress should not have supported it.

Romney even when so far as to say that there were parts of health care reform which he liked.

We are only 58 days away from Election 2012.

With these kinds of pronouncements, can Mitt Romney articulate a game changing agenda to assure a GOP victory?

Or, has he virtually conceded that Clinton’s Convention Speech was the agenda setting message for Election 2012, a concession which assures his likely defeat?

MEDIA: Limbaugh’s charge in the GOP’s media assault on women-like Picket’s Charge at Gettysberg: “Lost Cause” II

Rush Limbaugh - Caricature

Rush Limbaugh - Caricature (Photo credit: DonkeyHotey)

Lead

As with the ill fated Picket’s Charge at the Battle of Gettysberg, Rush Limbaugh‘s Charge in the GOP‘s media assault on women is a suicidal attack doomed to fail with massive casualties in the ranks of conservative media men.

Discussion

Limbaugh and the other white media males of his ilk just can’t stand it anymore.

Women are on the rise in business, in political power and in all aspects of media.

As time has gone by, what was regarded as the hollowed preserve of media dominated by him and other white men has diminished. And, before they even realize what has happened to what they have heretofore arrogantly regarded as their turf, that hollowed ground will be occupied fully by women.

So Rush, charge ahead as you will.

But, just like Major General George Pickett at Gettysburg, your efforts to attack and impede the progress of women will fail, and will go down in media history as  “Lost Cause” II.

Around the Web

FOX News: Brit Hume trashes Rick Santorum’s unnecessary social controversies; tags them as ‘political malpractice’

, U.S. Senator from Pennsylvania.

Image via Wikipedia

Lead

Brit Hume’s smackdown of Rick Santorum‘s social issues agenda is tantamount to the political death penalty in GOP politics. Santorum is done.

Quote

RELATED: Santorum Explains Why JFK’s Speech On Religion & Politics Makes Him Want To ‘Throw Up’

Hume noted that his recent comments on contraception were something of a shock, and politically inexpedient. “To many Americans… that seems peculiar,” he noted, adding that many Americans did not see how pre-natal care was something to fight against.

SOURCE: MEDIAITE.COM

Commentary

Hume is one of the most influential political commentators among conservatives. Hume’s critique of Santorum means that there is no mainstream conservative support for Santorum.

Santorum is now effectively out of the race for the GOP Presidential nomination.

 

 

 

POLITICAL MEDIA: Calling the definitive political balls and strikes and influencing the public’s opinion in this emerging and developing era of new media

The Lead

Our conversation centers on the realities and dynamics of news, coverage and commentary in politics, and the influence of political media on the public’s opinion in this era of new media.

Quote

This article was inspired by a piece on Dr. Melissa Harris-Perry, the newly minted weekend host on MSNBC, and her clear frustration with how the media covers politics.

During her Sunday show, Harris-Perry discussed what she called “a dirty little secret” that those who cover “horse-race politics” like to keep under wraps. “We are suffering from premature speculation,” Harris-Perry said.

The 2012 Republican primary race has taken many sharp twists and turns. Harris-Perry showed headlines from leading news organizations that reflected the Republican primary’s constant change of course. Headlines read “Herman Cain, Frontrunner,” to “Another Poll Confirms Trump As Republican Frontrunner,” to “Ingraham: Perry Should Drop Out.”

“Headlines like these…expose the media for its secret wish to skip the foreplay and get right to the main event,” Harris-Perry said. “And it’s all left me very frustrated.”

SOURCE: Melissa Harris-Perry: The Media Suffers From ‘Premature Speculation’ (VIDEO) HUFFINGTON POST

Our Take

Mainstream media is doing its job as best it can in this new area of media the dynamics of which are changing nearly every news cycle of the week because of the impact of digital technology, blogging and the 24 hour news cycle.

There was a time when the media took the lead in shaping policy and influencing the public’s opinion. Thus, for example, when some of the giants of the media such as David Brinkley or Mike Wallace or Tom Brokaw aired a story and articulated a viewpoint, that view had some shelf life. It influenced the coverage of political news for several weeks, and over time influenced opinions, policy decisions and outcomes in political contests.

But, the good old days of political media and its influence in shaping public opinion are gone.

Today, a Dr. Melissa Harris-Perry can air a scholarly commentary on an important issue of public policy or a significant development in politics, and within minutes it can be shredded, and then lost forever in the court of public opinion. An attack can be mounted in minutes by bloggers; disseminated worldwide on the Internet within a few more minutes, and by the time of the talk shows on radio, TV and the Internet within hours on the same morning, afternoon and evening of the news cycle, be distorted and discredited.

So, Dr. Harris-Perry, we understand your frustration. But, the playing field and dynamics of political media have changed dramatically.

To be credible, informative and sustainable in today’s environment as a political analyst and commentator, you and others in the media will have to call the balls and strikes well before you step up to the plate, and well before you would have done so before the evolution of digital technology.

“And, that’s the way it is.”

O’REILLY: as between Obama v. Romney, it will be FOX News’ Bill O’Reilly’s call

Lead

Bill O’Reilly could be the factor who in his own right may become the pivotal political commentator and major influence for the eventual outcome of Election 2012.

MJB’s Take

If Election 2012 seems to be full of surprises, it’s because Mitt Romney just does not have the juice he needs, and the momentum he should have by now, to win.

As presidential timber, Mitt would appear to have it all.

Wealth, looks, education, business success, political success and two earned Harvard degrees to die for: Law and Business Administration. One would think he would have blown past his challengers in the GOP primaries, and then with the aid, comfort and support of Old School Harvard Alumni, be positioned to crush Barack Obama in the General Election.

But, for whatever reasons, Mitt seems to be lagging.

That must be a great disappointment to old school, Blue Blood Harvard alumni money which for the most part is still the real capital base of America. When the rubber meets the road, that money has more affinity for Mitt, a ’75 Harvard graduate, than it does for Barack, a ’91 Harvard graduate.

That 16 year Harvard graduation gap easily can be translated into the hundreds of millions of dollars of political money pouring into the coffers of SUPER PACS, those unrestricted funds for the aggregation and unlimited influence of corporate money, massed the old fashioned way, by folks like Old School Harvard Alumni Blue Bloods. SUPER PACS generally should favor Mitt, not Barack.

Now enter Bill O’Reilly.

The O’Reilly Factor, FOX NEWS, is one of MJB’s must watch talk shows. Almost without a peer and competition, it has emerged as one of the most influential talk TV shows in mainstream political media. It’s host, Bill O’Reilly is one of the best political talk hosts in media. And, he is one of the best educated media personalities in the business: B. A. in History-Marist College; M. S. in Broadcast Journalism-Boston College; and, MPA in Public Administration, Kennedy School of Government, Harvard.

There lies the key-Bill is a Harvard alumnus. He has the mystical and magical Harvard connection.

So if Election 2012 boils down to Barack, Harvard alumnus, in the Left’s Corner v. Mitt, Harvard Alumnus, in the Right’s Corner, the super referee will be Bill, Harvard alumnus, straight up the middle.

Bill O’Reilly’s say will be the say so with respect to the outcome of Election 2012.

That’s our opinion; what’s yours?

GOP PRIMARY: is it all about white male privilege?

Lead

Were the GOP Debates  both “interesting and important?”

Source: THE WASHINGTON POST

At the end of the day, have the Debates been, and will they be, about the players, the losers, the ratings or the visual?

Image

GOP Debates: The Visual

Mitt Romney, Newt Gingrich and Ron Paul, the GOP’s all star cast, the “iron men” of GOP politics,  ”Back Together Again!”

Is this the visual America has been waiting to see in the GOP Presidential nomination contest? Will it fire up the GOP electorate?

Has the contest been, and will it reflect the image, a contest for white boys only? Bye, bye Michelle Bachmann and Herman Cain?

Does not the visual say it all?

You decide.

Read More Around the Web

POLITICAL MEDIA: Amanpour leaves “This Week;” could major changes be coming to other Sunday talk tv shows?

Lead

POLITICO reports that Chritiane Amanpour is leaving ABC News as the host of “This Week.” The good news is that she will return to CNN in foreign reporting an arena she loves.

Quote

Christiane Amanpour is leaving “This Week” and returning to her roots at CNN and in foreign reporting in a new arrangement that allows her to appear on both ABC News and CNN International, the two networks announced Monday.

George Stephanopoulos will replace her on “This Week,” while continuing his duties on “Good Morning America.” Jake Tapper will also have a “large role” in the Sunday show, as will other correspondents, according to ABC News spokesman Jeffrey Schneider.

Amanpour will have a weekday show on CNN International. She will also continue at ABC News as a global affairs anchor across the networks’ platforms and as the host of multiple prime time specials.

Source:   POLITICO

MJB’s Take

Christiane was outstanding. We wish her well in her new assignment.

The fact that seasoned veteran George Stephanopoulos will be coming back should be a signal that the pros in political media project a rough and tumble Presidential race. In the fierce competition for Sunday talk tv viewers and ratings, George will be a standout. He will have a big draw.

Our friends at NBC News now have a clear shot at increasing its following from the huge female demographic which follows political news particularly on the Sunday talk tv shows.

NBC can get more of that demo by replacing David Gregory, who we feel should not have gotten the job in the first place, with Andrea Mitchell on “Meet the Press.”

And, Andrea, should you get the nod, please return the show to something akin to its original format in which viewers met the press, not the host!

MEDIA: has MSNBC lost its edge in its nighttime political coverage; will it have significant influence in election 2012?

Lead

Has MSNBC lost its edge in its nighttime political coverage?

In view of recent poll results, will MSNBC have significant influence in Election 2012?

Media (Quote)

It’s certainly obvious in Iowa that candidates are investing a lot more time in television interviews than they are on the campaign trail. It’s a safe bet: a recent New York Times/CBS News poll of likely Iowa Republican caucus participants showed that 37 percent said they get most of their information from Fox News, that’s compared with 27 percent who cited broadcast news and a mere 2 percent who said they relied on MSNBC.

Source:  Allessandra Stanley, “The Republican Primary Campaign in Iowa Is Right at Home on Fox News,” THE NEW YORK TIMES

MJB’s Take

It’s hard to imagine that the suits at MSNBC are taking the poll results well. The implications of  MSNBC having diminished influence in Election 2012 could be staggering.

Obviously, the only game in town for mainstream media coverage now on the Presidential political calendar is the ongoing GOP primary election season. Because of its conservative tilt, FOX News would be expected to have a slightly higher viewership and ratings advantage when it comes to general media coverage of national politics and the GOP.

But, one would think that because the choice of the Republican nominee for President is a matter of real public concern and interest,  a larger percentage of people would be watching the commentaries on MSNBC if for no other reason than to hear and consider opposing viewpoints about the GOP candidates, and their positions on national issues.

The numbers for the reception of broadcast news seem to be good. However, broadcast news is not as pointed, engaging, opinionated, informative and influential as cable news.

MSNBC has an all-star line-up of nighttime talk TV talent hosting the programs from 6:00 p.m. to 11:00 p.m. including Al Sharpton, Chris Matthews, Ed Schultz, Lawrence O’Donnell and Rachel Maddow. They are supported by diverse groups of commentators and contributors. The hosts and many of the commentators and contributors have been aggressive in criticizing the GOP candidates and their positions on issues. Those contrary viewpoints, of course,  add measurably to the body of information viewers and voters should be considering from now until general election day 2012.

The poll numbers for MSNBC were unusually weak. The fact that they were so lacking should be ringing bells and whistles loudly in the executive suites of MSNBC.

If MSNBC expects to boost viewership and have a significant measure of influence in the outcomes of the national elections, then major changes in its nighttime cable programming are warranted.

Related Web Articles

Your comments are welcomed!

FREE SPEECH: blogger found not to be a journalist immune from defamation liability

Lead

Political bloggers beware of what you say in your blogs. Your speech may not be free!

In a defamation suit, a court could rule that you are not a journalist who has protection under the First Amendment.

Article (Quote):

Crystal Cox, a Montanan who calls herself an investigative blogger and produces several blogs about the law, was sued in January by the investment firm Obsidian Finance Group over several opinionated blog posts that were highly critical of Obsidian and its co-founder Kevin Padrick. The firm sought $10 million in damages. Although the judge threw out several of the firm’s claims, he ruled against her on a single post and ordered her to pay $2.5 million in damages.

Source:   David Carr:In $2.5 Million Judgment, Court Finds Blogger Is Not a Journalist,” THE NEW YORK TIMES

MJB’s Take

This court decision could chill bloggers who believe they have the same First Amendment rights of free speech protecting them from defamation liability suits the same as journalists.

MEDIA: Election 2012 & national politics-transformation of political media into a feature presentation of the entertainment industry

Lead

In mainstream political media , is “GOP” a brand?

Media (Quote)

We’re waiting for The Donald to bellow his signature “You’re fired!” at one of the candidates.

Donald Trump will moderate a Dec. 27 debate with Republican candidates in Des Moines, Iowa, debate sponsors Newsmax and ION Television announced Friday.

The real estate, reality TV and Republican Party star, who had a short turn on the GOP primary stage earlier this year, is certain to add some spice to the debate format.

Source:   Mary Lu Carnevale, “Donald Trump to Moderate Dec. 27 Debate With GOP Candidates,”              WSJ WASHINGTON WIRE

The Questions

With the broadcast of Donald Trump hosting the next GOP debate, is national politics emerging to become nothing more than just another feature presentation of the entertainment industry?

Will TV reality stars begin to replace journalists as the “stars” in political entertainment?

Are we witnessing a trans formative moment in the evolution of political media?

Is that emerging development healthy for the future of America’s politics?

Does the GOP even have a candidate with the movie star qualities of President Barack Obama?

MEDIA: FOX News has become mainstream media central for the GOP in politics

Rachel Maddow, host of MSNBC’s The Rachel Maddow Show, does a show on how FOX News has become virtually The GOP/Murdoch Primary for Republican aspirants to the Presidency.

See VIDEO: 12-02 Fox News: The GOP/Murdoch Primary, in the Sidebar under MJB News VIDEOS.

Is FOX News now mainstream media central for the GOP in the nation’s politics?

Also Read:  Gaius Publius, “Maddow on “Winning the Murdoch Primary,’” AMERICABLOG.COM