Hugh Hewitt, a lawyer, blogger, political pundit and commentator is not convinced by polls showing that President Barack Obama is leading Governor Mitt Romney. In his popular Blog, Hewitt slammed the polls, and then exclaimed:
So with 40 days to go until the decision is in, that’s the playing field: A tied race, with enthusiasm on the GOP side but grim self-interest propping up a disconnected president while the world burns, the domestic economy crumbles, and elite media and select pollsters cheer the emperor they love and on whom they depend for treats.
Interesting. Frightening, but interesting.
But, in his best-selling book: BLOG-Understanding the Information Reformation That’s Changing Your Word, AMAZON.COM LINK: http://www.amazon.com/Blog-Understanding-Information-Reformation-Changing/dp/078521187X , in which he writes extensively about new media and the impact of blogging on the coverage of politics by mainstream media, Hewitt expresses a salient and powerful notion: “the impact of a devastating opinion storm generated by a blog swarm,” and how the generation of that opinion storm in new media can push or even trump mainstream political media coverage.
Can the aggregation of YouTube views have the same force as a blog swarm? In other words, are there certain trends in those views which can generate “a devastating opinion storm?”
The recently compilation of the YouTube viewing data of the videonclips from the Presidential campaigns certainly suggest the possibility.
Charlie Warzel, adweek.com, writes as follows:
The 2012 conventions have been arguably the most important political moment thus far in the campaign and according to a study from the Pew center for excellence in journalism, Democrats enjoyed a hearty advantage in terms of exposure on platforms like YouTube. The results, which tracked total numbers of YouTube views from date of publish until September 24th, illustrate that Clint Eastwood’s empty chair performance well-overshadowed Mitt Romney’s big moment last August, pulling in 3.2 million views to Romney’s 1.05 million.
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[W]hat the numbers do help illustrate, however, is that the Romney camp has had serious difficulties capitalizing on a crucial moment of visibility for the candidate. YouTube may be one element of the vote, but as the views were compiled over a month, it is indicative of the limited exposure that Romney is generating online. In a time where the Republican nominee needs to familiarize as many voters with his ‘brand’ as he can, he seems to be falling short, digitally at least.
SOURCE: LINK: Read More: Click: http://www.adweek.com/news/technology/clint-rocks-mitt-democrats-dominate-youtube-convention-wars-144068
The Pew Research Center provided the following data:
The higher interest in Obama and the Democrats in social media is also reflected in the viewership of videos since the two conventions. For instance, through September 21, 2012, Obama’s acceptance speech on various YouTube channels has been viewed nearly five times as often as Romney’s (4.9 million to 1.1 million). And contrary to what some observers might speculate, Obama’s speech has also been viewed more than former President Bill Clinton’s address to the nation, though that speech, in various forms, has been viewed on YouTube nearly four times as often as Romney (3.9 million times to Romney’s 1.1 million). The same pattern can be seen in the numbers as they relate to the wives of the candidates. Michelle Obama’s speech has been viewed 3.2 million times, about five times as often as the one delivered by Ann Romney (563,000).
SOURCE: LINK: Read More: Click: http://www.journalism.org/commentary_backgrounder/how_social_and_traditional_media_differ_their_treatment_conventions_and_beyo
WHAT DO YOU THINK?
COULD THIS NEW MEDIA DATA GENERATE “A DEVASTATING OPINION STORM” THAT WILL BURY ROMNEY?